Happy New Year ya’ll. Surely, Beauty En Route isn’t the only one delighted to ring in the new year with arms wide open. To say we are ready to put 2020 behind us is an understatement! The year held so many unknowns, so much craziness and a lot of disappointment. We are ready to move onwards and upwards. We are ready for more bridal makeup and hair.
Though the events of this year were unexpected, there are certainly some silver linings! The world was forced to sit back, contemplate and make plans in a way that we hadn’t before. We were able to think about where we wanted our lives and businesses to go. This all stems from how we serve our clients. At last, we are excited to deep dive into our top five highlights of this year! Let’s get going…
Having a sudden chuck of time off allowed for critical analysis of our purpose and our effectiveness in serving our clients! Consequently, it brought on a pursuit to re-brand!- clarifying our services and creating a strategy to welcome on more badass brides. We are in love with our new look. From the colours, to the fonts, to the logos and website, this cohesive aesthetic FINALLY feels like it channels- over, and over, our “match made in heaven” type client. A lot of effort, time and planning went on behind the scenes, but we think it was well worth-it! Our new site represents our intentions as a team, The Parlour, and looks pretty too! You can read more about our new look here.
Spring cleaning was real in 2020! The Parlour got mini renos and a deep clean. Since its conception, we have wanted to provide a calming space where our clients can relax and connect with those who matter most. We knew we needed to add marble counters with white drawers, not only for utility, but because our previous darker look was not synonymous with the energy we wanted to foster. We love how the whitewash counters and cabinets with vintage gold accent handles turned out! In the corner, we added a new statement floral instalment. This crafting activity brought so much joy and gives the space a ‘bridal’ feel! All these little upgrades, reflecting our new brand and colours, was just the kickstart we needed for an awesome 2021 wedding season. What do you think of the renos?
While weddings inevitably slowed down, our capabilities as a team continued to grow. No longer was I, (Meagan,) spearheading all the bridal bookings. Our assistant stylists started to play a core role in the business. Booking multiple weddings on the same date, our versatile team lead a larger role with bridal makeup and hair and previews. This huge stride forward is a one of the reasons we did a rebrand: to reflect our identity as a team.
We also grew to outsourcing admin, this includes all things client and team communication and scheduling. This allowed me to focus on the overarching vision and the actual makeup and hair appointments, rather than running the nitty gritty details of each booking. We have many plans for 2021, and we cannot wait to see how the team adapts and grows as we continue to face what the world throws at us.
An e-commerce shop has been a big dream, always on the back burner. As a solopreneur, you can’t do everything at once. Finally the break in weddings and the expansion of our team allowed time to curate the perfect shop. Etsy has been an amazing tool for us to learn the ins and outs of e-commerce. From branding, to what to sell, to how to ship, this new endeavour has been super exciting and brought a lot of hope. The first month, we had over 11 orders!! How exciting??!
We are stoked to have a boutique full of accessories and bridal goodness, that complements our makeup and hair services! What will be produced as these two companies integrate? We hope our clients will love the simplicity of being able to buy the perfect accessory for their event/shoot and have their MUA bring it there with them! To visit our shop click here.
We have over 40 weddings booked for 2021. I’m like, uh hello?! HOW!! In all seriousness, it is such an honour that so many beautiful ladies chose us to be apart of their dream day! We are so thankful and forever grateful to each and every one! To see this much growth in only two years of business is rewarding as heck, regardless of the pandemic.
While wedding season has been super stressful for brides and vendors alike, we know that if we can come together to find a common ground, that we can help you celebrate love in a way that works for you. We have done our best to communicate gently and give grace because with weddings, money, love, family, travel, EVERYTHING really on the line, the affects of Covid-19 has and continues to cause a lot of pain for our clients. We know our brides are deeply connected to the idea of their wedding and we have worked with them to make the best of it. Headed into 2021, we are ready to tackle on all new inquiries and manage even more bridal experiences to the fullest.
We know that there are a lot of brides out there still wanting to book, still looking to celebrate, but waiting for a little bit of insight on how this year is going to play out. My dear, we are ready for ya! Click here to inquire now.
Wishing you health and happiness this coming year!